Big Toy manufacturers in Korea, which enjoyed the popularity of Squid Game, are also making their own IP

In terms of sales across Aurora World's markets, the first three quarters were boosted by life returning to normal in the West. Sales in the U.S. alone reached 77.58 billion won, up 55.8 percent from the same period last year, compared with 70.03 billion won in 2020.

Cumulative sales in the UK for the first three quarters were 13.04 billion won, up 33 percent year on year, compared with 14.18 billion won for the full year 2020.

Compared with optimistic western markets, sales in Korea and Hong Kong are not optimistic.

In Korea, the cumulative sales for the first three quarters of this year were 29.34 billion won, down 11.3 percent from the same period last year.

Sales in Hong Kong for the first three quarters of this year were 6.89 billion won, down 13.9 percent from the same period last year.