Guangdong Chenghai, "capital of toys", seeks to break through the siege with innovation and upgrading

Chenghai District, Shantou city, Guangdong Province, known as the "Toy Capital of China", has transformed and upgraded from a simple toy processing industry to high-end industries such as creative and cultural industries. At present, it has formed an industrial community of professional division of labor and cooperation, such as modeling design, raw material supply, mold processing, parts manufacturing, assembly molding, animation products, exhibition trade and sales and transportation.

At present, shantou has about 10,000 toy production and operation enterprises (including about 32,000 supporting market subjects), and more than 20 key enterprises with an annual output value of more than 100 million yuan. In 2020, the output value on the regulation was 27.5 billion yuan, accounting for 9.2%. The craft toy industry has formed a highly concentrated, fine division of labor, complete supporting system, the fine degree of industrial division of labor in the world is higher, competitive in the international market. The industrial chain includes upstream IP creation, licensing and re-creation, product r&d and design and raw material supply, midstream toy manufacturing, and downstream trade and retail.

Affected by the epidemic, toy enterprises have been hit hard. In response, the local government has increased policy support, helped enterprises carry out technological transformation, accelerated the construction of industrial platforms, and deepened and expanded the trade market. Through the development of market procurement trade and cross-border e-commerce, the local government has stabilized the basic foreign trade, unblocked the industrial cycle, and built a new development pattern of the toy industry.

It is understood that in the first three quarters of 2021, chenghai's toy industry output value above the scale is 9.296 billion yuan. From January to July 2021, toy exports in the region reached 2.738 billion yuan, accounting for 56.64% of the region's exports.